Here is a screen capture for the first level of a Facebook game called “Fragrant Flowers” that I helped develop while at Razorfish for Unilever’s Drive/Rinso/Surf laundry detergent. (It is called Surf in the UK and Asia and Rinso in Turkey)
The goal of the game is to grow a virtual flower. A different flower every week, for 6 weeks. Each flower is representative of the different fragrances of laundry detergent. The player has to water the flower, talk to it and protect it from different types of weather.
This version which runs for 6 weeks, was launched in Argentina and the text is in Spanish. My role was user experience consultant, information architect, and in the beginning, interim project manager. In addition to UX, I created the game design document as well as the wireframes. The project had a very short launch window, a small budget and skeleton crew, so I think the team did an awesome job.
The project I was working on for the last year and a half is FINALLY LIVE! My “technical title” was Senior Information Architect for Crytek’s new social network called GFACE.
It is hard to describe all the roles and responsibilities I had on this project because I wore so many hats that covered so many touch points. I can honestly say that I have never put so much effort and personal blood, sweat, tears and great ideas into a project as with this one. I am really proud to have worked with such a talented team and I am really happy that it is now live.
This was a lead position acting as Senior IA, UX designer and marketing consultant, working closely with a creative director, biz dev, social game designers and developers with the goal of building: a gamer-focused, next generation social network that “Played Like a Game”
My Roles included:
User Experience Design
Information Architecture
Interaction Design
Creative Direction
Mobile iOS UX/IA design
Social Media Marketing Consulting
High level concept development for:
Social & viral advertising
Social & Brand Strategy
Game layer/gamification
Virtual currency & Economy
Achievement systems
Social & Casual Game conception
The service is now in Closed Beta release. Check it out!
I designed the info product packaging and squeeze page for an online audio course by John Oszajca called “Getting Signed in the NEW Music Business”
I love the whole concept of information products and designing them is equally as fun. It has also been an awesome way to get to network with some of the top info product marketers in the industry, which has opened up a lot of really interesting opportunities.
Tomorrow, August 25 is the official launch of Article Traffic Pro, a new article marketing course from my buddy, John Oszajca.
(Product packaging design by yours truly, I might add…)
I am really excited to see this product launch because I really think the people who take this course are going to be blown away by how effective John’s system is. Article Traffic Pro is in my opinion, the best and most comprehensive article marketing course available and is really something unique in the marketplace.
One of the biggest challenges I hear over and over from clients when marketing their products online always ends up being traffic generation.
You go though so much time and effort to create a great product and build a slick website, but if you cant get anyone to go to your site, well… you ain’t gonna sell much…
This course finally takes the mystery and guess work out of promoting websites online, buy using effective traffic generating strategies that really work.
I don’t promote products on my blog that I don’t believe in 100% and as I mentioned, John is a close friend, so I can tell you that I have personally seen the impressive results of his system and having applied them myself, I know for a fact how well they work.
If you are interested in a high quality Article Marketing Course from a true master, I would highly recommend you checking out Article Traffic Pro.
Please be aware though that there are only going to be a limited number of courses John is making available at his special introductory rate, so it will be a first come first serve basis, so I highly recommend jumping in line on this ASAP. Click Here to learn more about Article Traffic Pro for yourself.
Website design & consulting for actor and musician, Billy Burke. Well known for his role as Charlie Swan in the Twilight movie series, Billy contacted me to consult and build a WordPress website to help promote his latest album.
As a result, in coordination with the marketing efforts of John from The Music Marketing Manifesto, this campaign helped Billy’s album release to rank #1 Best Seller on CD Baby.
Website and ecover product packaging design for Ready… Aim… Income! a series of online internet marketing training courses and info products developed by my good friend John Oszajca. These courses are shaping up to be a pretty exciting new product, not to mention a really valuable resource for anyone looking for a solid, honest internet marketing course.
It was a great opportunity to just let myself go and see what my brain could come up with, as well as my first foray into designing specifically for online marketing and info products. I had a lot of fun and there is definitely more to come!
Looking for More Effective Ways to Promote Your Online Luxury Real Estate Campaigns? Maybe I can help.
Here is a sample of a real estate website and slideshow video, promoting a $3,000,000 luxury home in Stagecoach Colorado. The home was for sale by owner, who was having a hard time drawing attention to the property. Instead of relying solely on the real estate agent to find a buyer, the client contracted me to promote the home more directly.
Using various internet and direct marketing strategies, including design, copywriting, social networking, blogging, article submission and a video tour, we were able to target affluent buyers, local businesses and competing realtors.
These efforts achieved two things:
The home sold within about 6 months time
I can claim bragging rights for being the first guy to sell a Mansion on Twitter!
This experiement goes to prove that internet marketing isn’t just about selling ebooks and training courses. You can apply the same mechanics to sell pretty much anything as long as you have a proper strategy and the ROI is worth the effort.
Overall it was an exciting opportunity and an introduction to promoting real estate online. It was a lot of fun and I look forward to doing more projects like this in the future.
Via my position at Fjord Berlin, I worked on-site at Nokia Gate 5 as a Senior Interaction Designer.
The scope of the project was to develop the user interface and wireframe specifications for the next generation of Nokia Ovi Maps 3, which is currently in beta release and both align it across multiple devices, mobile and web, according to the Symbian S60 touch and scroll and click framework requirements as well as act as a UI coordinator and consultant for multiple sub teams, product owners, UX managers, visual designers and developers.
The project began with various brainstorming sessions, whiteboarding and paper prototyping, followed by a functioning UI for one target device, flash prototypes were built and usablity studies were conducted. The project was then approved and pushed forward though a staged, agile SCRUM development process to include more devices and features.
It was quite an extensive project and a great introduction to working with mobile touch screen devices, navigation systems and map based social services.
In full disclosure, some links on this website may contain affiliate codes which means if you click on them and buy something there, the owner of this website can potentially receive a commission for items purchased there
